The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

10 Books to Improve your Writing

Read wide and read often, but make sure you read these ten books.

Read More »Jan 10, 2018 10:01:00 AM

A Gascon Dinner Party

By the light of the silvery moon: A Gascon dinner party

Read More »Jan 3, 2018 9:30:00 AM

How to Make an Impact in 280 Characters

“For sale: baby shoes, never worn.”

Six famous words by 20th century writer Ernest Hemingway. 33 characters - including spaces - that set up a poignant scene, that present their reader with an entire situation, characters and emotional sequence.

Read More »Dec 20, 2017 4:38:56 PM

The Right to be Human Turns 70 Years Old

10 December is the day we recognise “equality, justice and human dignity” for everyone on our planet. It’s Human Rights Day!

Read More »Dec 6, 2017 8:00:00 AM

Celebrating Disability and the Importance of Inclusivity

The international Day of People with a Disability is important in reflecting the growth of inclusivity and recognising the achievements of people with a disability.

Read More »Dec 3, 2017 9:00:00 AM

Pride before Prejudice, The Australian Postal Survey

Can equality ever be attained through popular polling? Jean Kite Taylor looks at why a postal vote was the wrong way to advance same-sex marriage in Australia.

Read More »Nov 14, 2017 3:04:16 PM

Hey, iSentia! Why didn’t you buy us?

While I must admit to a certain amount of schadenfreude when it comes to the spectacular rise and fall of one of our business rivals King Content, here at The Copy Collective we’re shaking our heads at the litany of missteps, widely reported in...

Read More »Oct 31, 2017 12:25:26 PM

5 top tips that I learnt at F&P 2017

Fundraising speed dating

There’s nothing like getting out of the office for a couple of days to catch up with old friends and past colleagues, chew the fat and absorb some wisdom from some of Australia’s – and the world’s – top fundraising minds....

Read More »Sep 27, 2017 5:11:10 PM

The ‘how to’ of writing every day

It’s been said that writers are people who write - whether they’re successful, or even literary, is another matter entirely. One thing’s for sure, however, you’ll never know which you are unless you begin writing.

Read More »Aug 30, 2017 5:05:43 PM


Do you sit and write at your desk from dawn to dusk? You are the perfect candidate for five micro exercises to help you keep your body focussed on fitness when your mind is on work.

Read More »Jul 19, 2017 8:30:51 AM
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