The Word

A blog about copywriting and productivity for small business with occasional posts about social justice.

Have the best teamwork with these lessons from football

Whichever brand of football you subscribe to whether it be soccer or rugby, there is an abundance of balls and feet. Football players can teach us a lot about teamwork. Without teamwork we would all be watching a group of people fighting over a...

Read More »Mar 21, 2018 8:43:00 AM

Top 10 tech picks to make small businesses soar

According to a recent MBIE report, 97 per cent of enterprises in Aotearoa (New Zealand) have fewer than 20 employees. Some 70 per cent have no employees at all! The other amazing statistic is how young and dynamic you are. One third, 33 per cent,...

Read More »Mar 14, 2018 9:03:00 AM

The #MeToo Disruption and How to Keep it Going

It would be remiss of us to talk about International Women’s Day without reflecting on the biggest trend occurring in western media affecting women: the #MeToo movement.

Read More »Mar 7, 2018 10:03:00 AM

How to be a Fashionista in Paris during Fashion Week

Paris Fashion Week comes but once a year. Ah wait, no, that’s Christmas. There are actually six Fashion Weeks a year, when fashion houses present their collections for Women, Men or Haute Couture.

The next Fashion Week will be from February 27...

Read More »Feb 28, 2018 7:53:00 AM

The Second Mouse Gets the Cheese

No one seems to be able to agree on who first said “The early bird gets the worm, but the second mouse gets the cheese.” Nor on how many cheeses Charles de Gaulle really mentioned or exactly when he said “How can you be expected to govern a...

Read More »Feb 21, 2018 10:14:00 AM

How to  Manage Professional Development as a Freelancer

One of the advantages of a full-time gig (aside from the steady pay check, of course) is the opportunity to get feedback on your work and plan for your professional development. But as freelancers, we’re often working in a silo. Even if the pay...

Read More »Feb 21, 2018 9:00:00 AM

10 Awesome Tips That Make Me Wish I Was Still Dating

Of all life’s lessons, the one my younger self wishes he had studied a bit harder is the machinations of the dating game.

Talking to members of the opposite sex, understanding their needs, communicating with clarity … it all seems so much easier...

Read More »Feb 14, 2018 8:03:00 AM

Growing up in Aotearoa - Waitangi Day: an immigrant's perspective

Tēnā koutou katoaKo te pane o Mataoho te MaungaKo Manukanuka o Hoturoa te MoanaHe tauiwi ahau mai i MalaysiaKo Vivian Chandra tōku ingoaNo reira, tēnā koutou, tēnā koutou, tēnā tatou katoa.

I arrived in Aotearoa (New Zealand) in 1989. I was eight...

Read More »Feb 7, 2018 9:27:00 AM

Five Rules for Wine Tasting

Li Bai, the eighth century Chinese poet wrote:

Read More »Jan 31, 2018 1:01:00 PM

January 26 what to do? Celebrate or #changethedate

Triple J Content Director Ollie Wards was clearly nervous when he took to the air to announce that the taxpayer-funded radio station was taking their iconic Hottest 100 Countdown and decoupling it from January 26th - Australia Day - once and for...

Read More »Jan 24, 2018 8:22:00 AM
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